Key Responsibilities:
Marketing Strategy & Execution: Develop and implement marketing plans to drive sales growth and enhance brand visibility.
Brand Management: Maintain consistent brand identity, messaging, and tone across all channels.
Product Positioning: Strategically position our spices products, highlighting unique benefits and USPs.
Digital Marketing: Leverage social media, email campaigns, content marketing, and other digital channels to engage customers.
Trade Marketing: Plan and execute trade marketing initiatives to boost retail and wholesale sales.
Market Research: Monitor consumer trends, competitor activities, and market dynamics to inform strategy.
Requirements:
Proven experience in FMCG or food marketing, ideally in spices or related categories.
Strong understanding of consumer behavior and market trends.
Excellent leadership, communication, and cross-functional collaboration skills.
Analytical mindset with strong problem-solving capabilities.